Last updated: 7 May, 2021
Company Overview
Geographies Côte d'Ivoire, Democratic Republic of the Congo, Egypt, Ghana, India, Kenya, Malawi, Nigeria, Pakistan, Rwanda, Tanzania, Uganda, Zambia
Core Service Areas Product Intelligence
Founder(s) Bright Simons
Founded 2013
Core Offerings
mPedigree offers smart labels for product (medicine) authentication, as part of an enterprise drug and product full supply chain visibility platform from point of manufacture to point of retail/dispensing. It also offers consumer loyalty and engagement campaign management for global FMCGs manufacturers, with embedded authentication for clients such as Unilever, Nestlé, L'Oreal, Toyota Tsusho, with app-based product feedback systems. mPedigree's regulatory dashboard provides free access for government industry regulators to drive data-driven approaches to market surveillance and product licensing. Beyond health, mPedigree's Agrotrack is the world's first crop seed authentication and provenance platform for grain seeds and vegetable seeds across East and West Africa, with the biggest players in the African Agro industry including Syngenta, Bayer and others.
Funding & Key Investors
Skoll Foundation, AUCF/DFID, U.S. Department of Defense, Aspen Institute

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